Spotlight: Diageo, Toasting New Continents of Consumers
04 Jun, by Knowledge Leaders
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If you don’t know the name Diageo, that’s because Diageo wants it that way. This Knowledge Leader would prefer you to know the names Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness, the group it calls its “Global Giants,” representing 41% of the firm’s...