Diageo Tag

Spotlight: Diageo, Toasting New Continents of Consumers

04 Jun, by Knowledge Leaders Team in Knowledge Leaders

If you don’t know the name Diageo, that’s because Diageo wants it that way. This Knowledge Leader would prefer you to know the names Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness, the group it calls its “Global Giants,” representing 41% of the firm’s...